Consumer Behaviour : Understanding Consumers in a Digital Landscape - Jean-Eric Pelet

Consumer Behaviour

Understanding Consumers in a Digital Landscape

By: Jean-Eric Pelet

Hardcover | 25 March 2025 | Edition Number 1

At a Glance

Hardcover


$455.40

or 4 interest-free payments of $113.85 with

 or 

Available: 25th March 2025

Preorder. Will ship when available.

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It starts with an exploration of how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. Students will then learn about the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. Supported by international examples throughout, the textbook examines the role of AR/VR in retail experiences, the power of online communities and voice commerce, as well as the importance of good UX design. Crucially, it also delves into ethical considerations of the digital consumer landscape, including privacy and data concerns. Consumer Behaviour includes in-text learning features such as learning outcomes, key terms, a glossary and exercise questions to help develop critical thinking. It is supported by online resources of PowerPoint slides, videos and essay questions. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees.

Other Editions and Formats

Paperback

Published: 25th March 2025

Available: 25th March 2025

Preorder. Will ship when available.

More in Sales & Marketing Management

Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

RRP $143.95

$113.50

21%
OFF
Marketing Management, Global Edition : 16th edition - Alexander Chernev

RRP $159.95

$127.50

20%
OFF
Marketing Strategy and Competitive Positioning : 8th Edition - Brigitte Nicoulaud
Creative Arts Marketing : 3rd edition - Brian  Whitehead

RRP $92.99

$81.25

13%
OFF