Consumer Behaviour (RLE Consumer Behaviour)

A Practical Guide

By: Gordon Foxall

Write A Review

Hardcover | 2 December 2014 | Edition Number 1

At a Glance

Hardcover
210 Pages

Dimensions(cm)
21.6 x 13.8 x 1.27

Hardcover

$421.75

or 4 interest-free payments of $105.44 with

Ships in 15 to 25 business days

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Industry Reviews

'Lucid and stimulating' Retail and Distribution Management

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.