Consumer Brand Relationships : Meaning, Measuring, Managing - Marc Fetscherin

Consumer Brand Relationships

Meaning, Measuring, Managing

By: Marc Fetscherin (Editor), Tobias Heilmann (Editor)

Hardcover | 20 May 2015

At a Glance

Hardcover


$187.31

Aims to ship in 7 to 10 business days

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

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