Consumption and Spirituality

By: Diego Rinallo, Linda Scott, Pauline Maclaran

Write A Review

eBook | 12 October 2012 | Edition Number 1

At a Glance

ePUB
296 Pages

eBook

$102.99

or 4 interest-free payments of $25.75 with

Instant Digital Delivery to your Booktopia Reader App

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane.

The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined as a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

Industry Reviews

"Consumption and Spirituality provides a much-needed overview of a badly-neglected aspect of consumer experiences. Whereas previous studies have focused on various issues related to religion, theology, or expanded states of consciousness, not until now have we had a sustained attempt to consider the interaction between these facets of contemporary life." - Morris Holbrook, Columbia University, USA