Contemporary Marketing

Name: Contemporary Marketing
Brand: South West College ISE
Price: 170.9 AUD
Availability: BackOrder

By: Louis Boone, David Kurtz

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Paperback | 2 January 2025 | Edition Number 20

At a Glance

Format
Paperback

Edition Type
Revised

Paperback

RRP $184.95

$170.90

or 4 interest-free payments of $42.73 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

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