Content Analysis

Part I. Conceptualizing Content AnalysisChapter 1. History Some Precursors Quantitative Newspaper Analysis Early Content Analysis Propaganda Analysis Content Analysis Generalized Computer Text Analysis Qualitative ApproachesChapter 2. Conceptual Foundation Definition Epistemological Elaborations Examples Framework Contrasts and ComparisonsChapter 3. Uses and Inferences Traditional Overviews Extrapolations Standards Indices and Symptoms Linguistic Re-Presentations Conversations Institutional Processes Areas of Likely SuccessPart II. Components of Content AnalysisChapter 4. The Logic of Content Analysis Designs Content Analysis Designs Designs Preparatory to Content Analysis Designs Going Beyond Content AnalysisChapter 5. Unitizing Units Types of Units Ways of Defining Units Productivity, Efficiency, and ReliabilityChapter 6. Sampling Sampling in Theory Sampling Techniques Applicable to Texts Sample SizeChapter 7. Recording/Coding The Function of Coding and Recording Coder Qualifications Coder Training Crowdcoding Approaches to Defining the Semantics of Data RecordsChapter 8. Data Languages The Place of Data Languages in Analytical Efforts Definitions Variables Nominal Variables Orderings Metrics Mathematical OperationsChapter 9. Analytical Constructs The Role of Analytical Constructs Sources of Certainty Types of Constructs Sources of UncertaintyPart III. Analytical Paths and Evaluative TechniquesChapter 10. Analytical/Representational Techniques Counts Cross-Tabulations, Associations, and Correlations Multivariate Techniques Factor Analysis and Multidimensional Scaling Images, Portrayals, Semantic Nodes, and Profiles Contingencies and Contingency Analysis ClusteringChapter 11. Computer Aids What Computers Do How Computers Can Aid Content Analyses Text Analyses Computational Content Analyses Qualitative Data Analysis Support FrontiersChapter 12. Reliability Why Reliability? Reliability Designs Agreement when Coding Predefined Units Accuracy, Surrogacy and the Reliability of Crowds The Reliability of Information Retrievals and Content Mining Agreement when Unitizing and Coding Finite Continua Agreement for Multi-Valued Coding Statistical Properties of aChapter 13. Validity Validity Defined A Typology for Validating EvidenceChapter 14. A Practical Guide Designing an Analysis Writing a Research Proposal Applying the Research Design Narrating the Results