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Content Marketing for PR

How to build brand visibility, influence and trust in today's social age

Author: Trevor Young

Narrated by: Trevor Young

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At a Glance

Format
Digital Audiobook

Duration
08:56.42

Published: 3rd July 2020

Digital Audiobook

$29.99

Instant Digital Delivery to your Booktopia Reader App

Are you struggling to cut through the noise and convey your message to the marketplace?

We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business—because you haven't given them a reason to.

Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore.

Bottom line: Standing out, getting noticed and resonating is a growing challenge for businesses and organizations, large and small.

Trust and reputation have never been more important in business

Learn how to harness the power of both public relations and content marketing to build visibility, influence, trust, and credibility for your business, organization or personal brand.

In this book, veteran public relations consultant and marketing speaker Trevor Young—aka "The PR Warrior"—shows you how to strategically use content marketing for PR to: