Coolness : The Pure Elegance of Freedom - Michael Kockritz

Coolness

The Pure Elegance of Freedom

By: Michael Kockritz

Hardcover | 10 January 2023

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Hardcover


RRP $125.00

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Cool. Whether it's a cool guy, cool sunglasses, or a cool film the attribute 'cool', which until the early '90s was still the definitive identifier of rebellious youth culture speech, is now encountered globally and across all social classes in an almost inflationary manner. The adjective 'cool' is now regarded as a vague paraphrase for something positively casual and is particularly fond of offering itself to us with an aura of self-confident modernity and stylistic confidence.

Unfortunately, whoever says 'cool' today often just means a fashion word, representative of who or what is currently hip and what is not. Everything that is somehow hip, trendy or 'in' is called 'cool'. Everything should, and everyone wants, to be cool. On the one hand, 'coolness' is an empty buzzword, on the other hand, it is a self-confident, late-modern individual attitude and behavioural strategy with rebellious roots against a twisted and unjust world.

About the Author

As a journalist, author, artist and media maker, Michael Koeckritz always succeeds in setting attention-grabbing impulses in the context of contemporary and future topics as well as lifestyle and luxury worlds with good-humoured ease. As publisher and editor-in-chief, he has realised numerous book and lifestyle magazine formats that have regularly won numerous national and international awards for years. The car culture magazine ramp, the men's lifestyle magazine rampstyle and the design magazine ramp.design are published internationally and are considered style-setting.
Industry Reviews
"... a holistic view, researches and collages history and stories, talks to interdisciplinary experts about backgrounds and developments, characteristics and criteria, identifies with you the icons and personalities that so strikingly shape our modern image of coolness." - Collectors Car World
"This fun book may not be specifically dedicated to photography, but it's an unusual and enjoyable read - and, obviously, very cool." - Black And White Photography
"When it comes to coolness, these two are way up there: the "King of Cool" Steve McQueen and Snoopy, a.k.a. "Joe Cool"." - Ramp
"What does it mean "to be cool"? Michael Koeckritz finds the answer through research and collaging history and stories, talking to interdisciplinary experts and identifying the icons and personalities that so strikingly shape our modern image of coolness." - Knightsbridge
"...blending documentary style exploration with artistic flair, delves into the layers of coolness in everything from movies to individuals, providing both amusement and profound insights into all its sexy, ground breaking, and often rebellious beauty." - Indulge Magazine

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