Corporate Diplomacy

The Strategy for a Volatile, Fragmented Business Environment

By: Ulrich Steger

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eText | 1 August 2003 | Edition Number 1

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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.