Corporate Social Responsibility, Sustainability and Public Relations
Negotiating Multiple Complex Challenges
By: Donnalyn Pompper
Paperback | 13 April 2017
At a Glance
Paperback
RRP $105.00
$80.75
23%OFF
Aims to ship in 7 to 10 business days
When will this arrive by?
Enter delivery postcode to estimate
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.
This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Industry Reviews
'This is a timely and useful text. Pompper skillfully integrates contemporary theoretical perspectives, empirical findings, and professional voices to create a nuanced and intriguing look at the ethical and practical challenges and opportunities embedded in today's complex web of stakeholder relations. The work is filled with invaluable insights for understanding the communicative dynamics of organizing more effective and ethically-oriented systems.' - Cynthia Stohl, Professor, University of California, Santa Barbara, USA
Pompper makes a compelling case for public relations practitioners as internal activists leading the charge for responsible corporate action. Top global practitioners tackle difficult issues in a nuanced manner and provide fresh insights. This book will be invaluable for practitioners and educators who want to critically engage with the interplay of public relations, business, and society in a globalized world.' - Patricia A. Curtin, Professor, The University of Oregon, USA
'Interweaving the personal insights of a range of senior industry personnel to inform and ground its ambitious project, this book's fascinating discussion reflects on the challenges facing public relations in developing CSR/Sustainability as a force for significant social change.' - Dr. Anne Surma, Senior Lecturer, Murdoch University, Australia
ISBN: 9781138743502
ISBN-10: 113874350X
Series: Routledge New Directions in PR & Communication Research
Published: 13th April 2017
Format: Paperback
Language: English
Number of Pages: 216
Audience: College, Tertiary and University
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6 x 1.17
Weight (kg): 0.31
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementSales & MarketingPublic Relations
- Non-FictionEngineering & TechnologyEnvironmental Science
- Non-FictionSociety & CultureMedia Studies
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing Management
- Non-FictionBusiness & ManagementBusiness Ethics & Social Responsibility
- Non-FictionLanguage & Linguistics
- Non-FictionEconomics