Creating a Blockbuster Brand : Hollywood's Storytelling Secrets For Your Business - Greg Logan

Creating a Blockbuster Brand

Hollywood's Storytelling Secrets For Your Business

By: Greg Logan

Paperback | 4 March 2025

At a Glance

Paperback


$47.50

or 4 interest-free payments of $11.88 with

 or 

Available: 4th March 2025

Preorder. Will ship when available.

Learn the secrets of successful movie storytelling for your business.

For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.

Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.

Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.

Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.

Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.

More in Sales & Marketing Advertising

Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.25

17%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
Brand Gap, The : Revised Edition - Marty Neumeier

RRP $46.95

$34.50

27%
OFF
Contemporary Advertising ISE : 17th Edition - Michael F. Weigold

RRP $159.95

$142.35

11%
OFF
Advertising : Principles and Practice - Sandra Moriarty

RRP $166.05

$131.75

21%
OFF
Advertising & IMC 11ed : Principles and Practice, Global Edition - Charles Wood
Brand Success : How the World's Top 100 Brands Thrive and Survive - Matt Haig
Creative Strategy in Advertising : 11th Edition - A. Jerome Jewler

RRP $212.95

$168.80

21%
OFF