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Creative Thinkering : Putting Your Imagination to Work - Michael Michalko

Creative Thinkering

Putting Your Imagination to Work

By: Michael Michalko

eBook | 31 August 2011 | Edition Number 1

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Why isn't everyone creative? Why doesn't education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko's strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Industry Reviews
"Michael Michalko alters thinking, and his books alter actions. Creative Thinkering is amazing in three ways: it's easy to read, easy to understand, and easy to apply the minute you read it. Every time I read a chapter in a Michael Michalko book I learn something so new, I say, 'aha!' So will you."
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Non-FictionBusiness & ManagementManagement & Management TechniquesManagement Decision MakingEntrepreneurship / Start-upsMind, Body, SpiritThought and PracticePsychologySelf-Help, Personal Development & Practical AdvicePopular PsychologyManagement of Specific AreasResearch & Development Management

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