Consumers are changing, and the businesses that form around them are principled, purposeful and creative. The next generation of entrepreneurs think differently, and Cult Status will show you how you can too.
Enough has been written about huge cult brands founded last century – Nike, Apple, Red Bull. What will the cult companies of tomorrow look like? Who is amassing the kind of passionate community that makes a brand a massive, long-term, sustainable success?
Tim Duggan, co-founder of one of Australia’s most innovative and awarded new media companies, has studied hundreds of successful entrepreneurs and change makers over the last decade to uncover what they all have in common.
Learn from the founders of modern brands like Blake Mycoskie (TOMS), Zoë Foster Blake (Go-To), Tim Brown (Allbirds), Daniel Flynn (Thankyou), Lucy Moss (SIX), Oscar McMahon (Young Henrys) and more. In this book you’ll discover:
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The 7 Steps to building a business with cult status
- The one thing you should do before starting something new
- Why every business of the future needs to balance profit and purpose together
- How to have just as much impact working inside a company as you can from outside
- The leadership trait every new leader needs
- How to create a passionate community around you and your work
- 14 practical exercise you can do today to set up for success tomorrow
Armed with this book, anyone from anywhere can help create the next business with serious cult status.
Industry Reviews
“A joyful, confident, razor-sharp and exquisitely modern plan to creating success in a way that is meaningful to you.”
Foster Blake
Zoe
'A desperately needed, delightfully digestible handbook on living a successful and fulfilling life. In her deeply thought-provoking but approachable signature style, Flex opens up a refreshing and relatable conversation on self-betterment that'll have you in tears and in stitches all at once. A game-changing contribution to the traditional and sometimes clinical self-help landscape that you won't be able to put down.'
Sarah Davidson, author of Seize the Yay
'This book is a clever, empowering and no-bullshit guide to embodying your most authentic and successful self. Flex's grit, wit and honesty offer a cheeky and refreshing perspective on self-development, personal growth and goal setting.'
Mary Hoang, author of Darkness is Golden
'This fast-paced how-to packs a millennial sized punch and will make you think differently about the way you live and work'
Emma Isaacs, Founder and Global CEO, Business Chicks and author of Winging It
