Cultivating Curiosity

Are you curious? Are you curious enough to unearth your organisation’s most valuable problem? The problem that will unlock abundance, possibility and growth. You can probably articulate your business problems but can you clearly articulate what your most valuable customer problems are? Cultivating curiosity will help you find the most valuable problems that are worthy of solving. It will help you answer the why, the insight that deeply explains your customer’s deepest hopes, dreams, aspirations and the problems that sit in the way of them achieving this. Ultimately, it will help you unearth the insights that your competitors don’t have, the key to inspiring growth.

In this book, you will learn:

• How to first become a problem finder, not a problem solver.
• Why curiosity is the key to innovation and growth.
• The 6 curiosity mindsets you need in today’s business environment: Rebel, Zen-Master, Novice, Sleuth, Interrogator and Play-Maker.
• How to ask the most important question: Why?.
• How to implement lessons from real CEO’s business professionals and experts who actively integrate curiosity into their daily lives.

You will also be inspired with help from stories and interviews with leading organisations and leaders from Gordon Ramsay to Cathy Freeman, Coles to Mars Are you ready to cultivate your curiosity?

About the Author

Evette Cordy is curious – and she’s passionate about making you curious too! She is an adventurous problem finder who delivers commercial business growth through breakthrough innovation. As the chief investigator, lead facilitator and co-Founder of Agents of Spring, Evette runs highly interactive and engaging stakeholder and consumer workshops to identify opportunities and facilitate new ways of thinking in organisations and across industries like technology, retail, services, FMCG, property, government, education and banking and finance. Evette Cordy is not only an innovation expert, but also a registered psychologist with a rich understanding of customer behaviours, motivation and needs.

She had led innovation projects for the world’s leading brands in over 50 countries, and is also a certified facilitator of LEGO Serious Play and Creative Problem Solving. Evette loves stepping into the shoes of customers to understand the world through their eyes, minds and hearts and to discover the everyday problems they are facing.