Customer-Centric Design

Based on QFD Principles

By: David Menichelli, Glenn H. Mazur

Write A Review

eText | 24 March 2025 | Edition Number 1

At a Glance

Format
ePUB

eText

$100.10

or 4 interest-free payments of $25.02 with

Instant online reading in your Booktopia eTextbook Library *

Read online on

Desktop

Tablet

Mobile

Not downloadable to your eReader or an app

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This book presents a cutting-edge customer-centric design approach, equipping readers with specific tools to effectively analyze customer needs and develop top-tier designs while taking pricing and competition into account. The meticulously chosen tools, rigorously tested by the authors, are derived from Quality Function Deployment (QFD), a proven method with a 50-year track record of successful implementation across various industry sectors.

Customer-Centric Design: Based on QFD Principles introduces a contemporary guide to the design principles of Blitz QFD®, a groundbreaking methodology developed by the QFD Institute over 25 years back. This book is crafted to optimize customer processes, leading to heightened success and increased business opportunities. By tackling customer concerns and concentrating on top-line revenue growth through the sale of high-value goods and services, the book offers a strategic approach to business development. Additionally, it focuses on the fundamentals of QFD prioritization, including the analytic hierarchy process, enabling more precise measurement of customer priorities and critical design decisions. Moreover, the book is compliant with the new ISO 16355 for QFD standard, ensuring that it aligns with the latest industry requirements. Relevant references will also be provided for further exploration.

Product managers, engineers, and technologists will find this book particularly valuable, as it offers user-friendly methods and tools for validating marketing requirements and conducting market studies independently, as well as strategies to efficiently use these tools within tight time constraints.