
Customer Data and Privacy: The Insights You Need from Harvard Business Review
The Insights You Need from Harvard Business Review
By: Harvard Business Review, Timothy Morey, Andrew Burt, Christine Moorman, Thomas C. Redman
Paperback | 22 September 2020
At a Glance
Paperback
$12.99
Aims to ship in 5 to 10 business days
When will this arrive by?
Enter delivery postcode to estimate
Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?)
Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use. In today's digital surveillance economy, there are no clear-cut best practices or guidelines. Gathering and using information can help customers — we see that in personalisation and autofill of online forms. But companies must act in the best interest of their customers and treat the sensitive information users give them with the ethical care of doctors, lawyers, and financial advisers. The challenges of operating in a digital ecosystem aren't going away.
Customer Data and Privacy: The Insights You Need from Harvard Business Review will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues blockchain, cybersecurity, AI, and more each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.
You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas and prepare you and your company for the future.
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
ISBN: 9781633699861
ISBN-10: 1633699862
Series: HBR Insights Series
Published: 22nd September 2020
Format: Paperback
Language: English
Number of Pages: 160
Audience: General Adult
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 13.9 x 20.9 x 1.6
Weight (kg): 0.22
Shipping
Standard Shipping | Express Shipping | |
---|---|---|
Metro postcodes: | $9.99 | $14.95 |
Regional postcodes: | $9.99 | $14.95 |
Rural postcodes: | $9.99 | $14.95 |
How to return your order
At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.
Additional postage charges may be applicable.
Defective items
If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.
For more info please visit our Help Centre.
You Can Find This Book In
This product is categorised by
- Non-FictionBusiness & ManagementBusiness Mathematics & Systems
- Non-FictionComputing & I.T.Computer Networking & CommunicationsNetwork Security
- Non-FictionComputing & I.T.DatabasesData Capture & Analysis
- Non-FictionBusiness & ManagementSales & MarketingCustomer Services
- Non-FictionBusiness & ManagementHarvard Business Review
- Non-FictionSociety & CultureSocial Issues & Processes
- Non-FictionBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasKnowledge Management
- Non-FictionComputing & I.T.Computer SecurityPrivacy & Data Protection
- Non-FictionIndustry & Industrial StudiesService IndustriesSecurity ServicesSurveillance Services
- Non-FictionComputing & I.T.Computer Science