Customer Genius - Peter Fisk

Customer Genius

By: Peter Fisk

Hardcover | 20 March 2009 | Edition Number 1

At a Glance

Hardcover


Limited Stock Available

$34.35

or 4 interest-free payments of $8.59 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?

10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

More in Business & Management

Principles : Life and Work - Ray Dalio

RRP $55.00

$39.90

27%
OFF
The Next Conversation : Argue Less, Talk More - Jefferson Fisher

RRP $36.99

$33.25

10%
OFF
How to Win Friends and Influence People - Dale Carnegie

RRP $24.99

$19.95

20%
OFF
Sort Your Property Out : And Build Your Future - John Pidgeon
Organisational Behaviour : 10th Edition - Stephen Robbins

RRP $178.95

$140.80

21%
OFF
Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
The Barefoot Investor : Classic Edition, Revised and Updated - Scott Pape