Customer Moat

How Loyalty Drives Profit

By: Eddie Sung, Karen Yin (Editor), Stasia Burrington (Illustrator)

Write A Review

Hardcover | 1 September 2016

At a Glance

Hardcover
330 Pages

Dimensions(cm)
22.86 x 15.24 x 2.24

Hardcover

RRP $51.65

$46.80

or 4 interest-free payments of $11.70 with

Aims to ship in 7 to 10 business days

"A Practical Guide to a Winning Business Strategy"

What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?

In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT.

Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the Galapagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit.

The CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company's customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the Customer Moat presents a powerful compass for guiding businesses toward real-world results.

Industry Reviews

***4.7 star user rating for first edition on Amazon***

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.