Customer Portfolio Management : Creating Value With A Large Leaky Bucket of Customers - Fred Selnes

Customer Portfolio Management

Creating Value With A Large Leaky Bucket of Customers

By: Fred Selnes, Michael D. Johnson

Hardcover | 18 March 2025

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Hardcover


$55.90

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Available: 18th March 2025

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How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

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