Customer Romance

How to Build Your Brand One Customer at a Time

By: Peter Applebaum

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Paperback | 1 June 2014

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Customer Romance is a practical, easy to read guide to building your brand and your bottom line by applying the lessons of love to the world of business. The book has a simple premise: the strategies, emotions, philosophies and actions that work with your personal relationships will be equally effective in creating successful business relationships. With close to 100 case studies of companies from around the world profitably using these principles, the effectiveness of Customer Romance has been proven across a range of brands, industries and countries. And what's the greatest opportunity you have right now? Most, if not all of your competitors are not implementing the strategies and tactics you're about to learn from reading this book.

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