Decisions, Preferences, and Heuristics

An Introduction to Economic Psychology and Behavioral Economics

By: Pere Mir-Artigues

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Paperback | 2 August 2024

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292 Pages

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23.5 x 15.55

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$91.95

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This enlightening book comprehensively maps the current state of economic psychology and behavioural economics. Exploring key concepts, topics and models in the field, it is also a launching pad for future research, providing useful insights on how to make good personal and professional decisions, advancing microeconomic discourse.

The book lays out how economic decisions are made by answering key questions in the bordering field between economics and psychology. Close to the ecological rationality research program, it presents the main factors that determine economic choices, before exploring the most common algorithms used to concretize economic decisions and the main strategies for altering preferences. Chapters focus on the general issues surrounding economic choices, such as preferences, beliefs, emotions, and restrictions, and on the heuristic algorithms, including outstanding social ones, applied by people in decision-making processes. Drawing these elements together, the author presents a seminal model combining preferences and heuristics to explain choices in the consumption of goods and services.

This book will be an invaluable resource for academic and professional economists seeking to deepen their understanding of the psychological dimension of economic decisions. It will also be a useful guide for students of economics, management and the wider social sciences curious about decision-making procedures.

Industry Reviews

'Decisions, Preferences, and Heuristics provides a timely update of the relation between psychology and economics: It introduces a fresh vision that takes the evolved mind seriously rather than as a source of violations of utility models, and presents heuristics as smart tools for decision-making in the real world, where optimization is mostly a fiction. In this fascinating book, Pere Mir-Artigues shifts the discourse of microeconomic theory closer to the reality of actual decision-making.' -- Gerd Gigerenzer, Max Planck Institute for Human Development, Berlin, Germany

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