| List of Figures | p. xi |
| List of Boxes | p. xi |
| Preface | p. xiii |
| Introduction: Demographics in the Media, Business, and Government | p. 1 |
| What Are Demography and Demographics? | p. 1 |
| What Will Be Examined in this Text and Why? | p. 5 |
| Organization of the Text | p. 7 |
| Limitations of the Work | p. 8 |
| Basic Concepts, Definitions, and Geography of Demography | p. 11 |
| Basic Dimensions and Processes | p. 11 |
| Details of the Dimensions | p. 12 |
| Geography of Demography | p. 20 |
| Conclusions | p. 22 |
| Basic Demographic Measures and Methods | p. 23 |
| General Measures | p. 23 |
| Use of Rates | p. 23 |
| Descriptive Statistical Measures | p. 26 |
| Measures of the Major Demographic Processes and Variables | p. 27 |
| Measures of Population Change | p. 27 |
| Measures of the Demographic Processes | p. 27 |
| Fertility Measures | p. 27 |
| Mortality Measures | p. 28 |
| Migration Rates | p. 33 |
| Measures of Population Distribution | p. 33 |
| Measures of Population Composition | p. 41 |
| Age and Sex Composition | p. 41 |
| Race/Ethnicity | p. 44 |
| Household, Family, and Marital Characteristics | p. 44 |
| Educational Characteristics | p. 44 |
| Economic Characteristics | p. 45 |
| Controlling for Demographic Effects | p. 45 |
| Direct and Indirect Standardization | p. 47 |
| Rate Decomposition | p. 50 |
| Multiple-Decrement Life Tables | p. 50 |
| Population Estimates and Projections | p. 52 |
| Methods of Population Estimation | p. 54 |
| Methods of Population Projection | p. 56 |
| Conclusions | p. 58 |
| National Sources of Demographic and Socioeconomic Data | p. 59 |
| Demographic Data Sources | p. 59 |
| U.S. Bureau of the Census | p. 59 |
| National Center for Health Statistics | p. 66 |
| National Center for Education Statistics | p. 66 |
| Other Federal Agencies | p. 67 |
| Private and Nonprofit Organizations | p. 67 |
| Socioeconomic Data Sources | p. 69 |
| U.S. Bureau of the Census | p. 69 |
| U.S. Bureau of Economic Analysis | p. 70 |
| U.S. Bureau of Labor Statistics | p. 71 |
| Internal Revenue Service | p. 71 |
| International Trade Administration | p. 72 |
| National Agricultural Statistics Service | p. 72 |
| Federal Reserve System | p. 73 |
| Other Federal Sources | p. 73 |
| Selected Private Data Firms | p. 74 |
| Conclusions | p. 75 |
| State and Local Data Sources | p. 77 |
| Major State and Local Agencies | p. 79 |
| Health Agencies | p. 80 |
| Human Service Agencies | p. 81 |
| Education Agencies | p. 81 |
| Agriculture Agencies | p. 82 |
| Fiscal and Economic Agencies | p. 82 |
| Commerce and Business Agencies | p. 83 |
| Labor Force and Workforce Agencies | p. 83 |
| Criminal Justice Agencies | p. 84 |
| Transportation Agencies | p. 85 |
| Natural Resource Agencies | p. 86 |
| Tourism Agencies | p. 86 |
| Building and Construction Records | p. 86 |
| Other Sources of State and Local Data | p. 87 |
| Conclusions | p. 88 |
| General Principles of Effective Communication of Demographic and Other Quantitative Data | p. 89 |
| General Principles for Policy-Relevant, Data-Based Presentations | p. 89 |
| Preparing to Present or Report Data | p. 90 |
| Know the Audience and What They Need, Want, and Expect | p. 90 |
| Get to Know the Subject Matter as Thoroughly as Possible and Get to Know Those Who Know Much More | p. 91 |
| Prepare Your Own Materials and Tailor Them to the Audience | p. 93 |
| Be Realistic About What You Are Doing | p. 93 |
| Presenting the Data | p. 94 |
| Let the Data Tell the Story and Avoid Providing Your Own Preliminary Evaluations | p. 94 |
| Explain Any Anomalies that Might Exist in the Data and Other Limitations in the Use of the Data | p. 95 |
| Intermix Verbal, Graphical, and Demonstration-Based Materials | p. 95 |
| Provide Comparisons Using a Context that Is Relevant to the Audience | p. 96 |
| Maintain a Dedication to Balance in the Presentation and Interpretation of Data | p. 96 |
| Conclusions | p. 101 |
| Principles for Interpreting Demographic Data and Data-Based Analytical Findings | p. 103 |
| Be Sure to Select the Appropriate Items (variables or measures) for the Appropriate Geographic Areas | p. 103 |
| Check for Comparability (definitional, areal, temporal) | p. 104 |
| Check for Sources of Error | p. 105 |
| Assess the Demographic and Socioeconomic Context | p. 107 |
| Compare Results Against Expected Trends | p. 108 |
| Conclusions | p. 112 |
| Examples of the Use and Misuse of Demographic Data | p. 113 |
| Media Uses of Demographic Data | p. 113 |
| Business Uses and Misuses of Demographic Data | p. 116 |
| A Mis-sited Site or a Misunderstood Business? | p. 116 |
| Determining the Market for a Long-Term Care Facility | p. 120 |
| Assessing Hiring Practices by a Defense Contractor | p. 123 |
| Governmental Uses and Misuses of Demographic Data | p. 124 |
| Demographic Analyses in Water Use Planning | p. 124 |
| Conclusions | p. 127 |
| Summary and Suggestions for Maintaining and Expanding Your Knowledge Base | p. 129 |
| Summary | p. 129 |
| Suggestions for Maintaining and Expanding Your Knowledge Base | p. 130 |
| Become a Regular User of the Census Bureau's and Your State Data Center's Web Sites | p. 131 |
| Subscribe to a Few Demographic Publications | p. 131 |
| Network with Other Demographic Data Users | p. 132 |
| Attend or Audit a Demography Course at a Community College or University | p. 132 |
| Do Not Limit Your Level of Knowledge to the Minimum Necessary to Survive | p. 132 |
| Conclusions | p. 133 |
| Glossary of Major Demographic Terms and Measures | p. 135 |
| Selected Internet Sites for Demographic Data and Communication Resources | p. 155 |
| How to Work with the Media: A Guide for Government, Business, and Demographic Professionals | p. 167 |
| How to Work with Professional Demographers in Government, Academia, and Business: A Guide for News Media Professionals | p. 171 |
| References | p. 177 |
| Index | p. 185 |
| About the Authors | p. 193 |
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