Demystifying Your Business Strategy

"Loaded with clear and engaging examples, but also grounded in rigorous research, this book takes the mystery--as well as the customary complexity--out of business strategy. Whether you're an entrepreneur, business unit head, or CEO, Lei and Slocum provide an invaluable roadmap for designing and executing your way forward."

Donald Hambrick, The Pennsylvania State University

"David Lei and John Slocum have written a useful and practical book to help readers understand strategy. The explanations are clear and the how-to's will benefit any organization. They've taken what can be a very complex subject and simplified it for a reader with any level of knowledge. Read and apply!"

Sue Annis Hammond, author The Thin Book of Appreciative Inquiry

"This is an insightful and potent book that provides a firm grasp on the critical issues related to crafting and executing a business strategy. We are using concepts discussed in the book to sustain our competitive advantage and grow the business. I recommend anyone thinking about their business' future should read this."

Mike McGuire, President, Andrews Distributing Company

"Demystifying Your Business Strategy is a highly enjoyable book that illustrates the many dimensions of business strategy and how companies can use them to fuel their own growth and avoid strategic missteps. This book provides candid and provocative advice for managers crafting their organizations business strategy and is based on hard earned wisdom and solid research."

Todd Diener, President, Chili's Restaurants '98-'09

"Demystifying Your Business Strategy points out the value of a business having a clear strategy that focuses on its customers. It emphasizes that the business strategy must be well understood by all employees. It also emphasizes that management must care equally about the company's customers and fellow workers. All in all, this book gets it."

Carl Sewell, Chairman, Sewell Automotive Companies and author of Customers for Life