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Design for Emotion

By: Edie Adams, Trevor van Gorp

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Paperback | 22 June 2012 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
23.5 x 19.1 x 1.52

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Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.

This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

Explains the relationship between emotions and product personalities
Details the most important dimensions of a product's personality
Examines models for understanding users' relationships with products
Explores how to intentionally design product personalities
Provides extensive examples from the worlds of product, web and application design
Includes a simple and effective model for creating more emotional designs

Industry Reviews

"Like good journalists, the authors produce chapters that seek to answer why, what, when, where, and how one designs for emotion.This results in a nicely produced package of theory and practice. Both novices and experts need to read this book. I highly recommend it."--ComputingReviews.com, April 23, 2013 "Intended for creative professionals, Van Gorp and Adams have teamed up to present a practical guide for creating effective designs that succeed in emotion and personality to appeal to consumer's needs."--Reference and Research Book News, December 2012

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You Can Find This Book In

Non-Fiction Computing & I.T.Computer Science Human-Computer Interaction Graphical & Digital Media Applications Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Operating Systems Arts & Entertainment Design, Industrial & Commercial Arts, Illustration Product Design Artificial Intelligence

Acknowledgments	p. ix
Author Bios	p. xi
Foreword	p. xiii
Introduction	p. xv
Why Design for Emotion?	p. 1
Useful, Usable and Desirable	p. 1
Prioritizing Emotional Needs	p. 3
Emotion, Personality and Meaning	p. 4
Five Reasons to Design for Emotion	p. 6
The Creation of Meaning	p. 14
Conclusion	p. 15
References	p. 17
What Is Emotion?	p. 19
Understanding Emotion	p. 21
Experiencing Emotion	p. 21
Expressing Emotion	p. 22
Mental Models	p. 23
The Anatomy and Influence of Emotion	p. 25
Emotion Is Both Conscious and Unconscious	p. 26
Emotions Originate in Different Parts of the Brain	p. 28
Emotion Combines the Mental and the Physical	p. 31
Emotion, Attention and Information	p. 39
Emotion Contributes to Flow	p. 41
Emotion, Motivation and Intention	p. 43
Emotions, Moods, Sentiments and Personality Traits	p. 45
Conclusion	p. 47
References	p. 49
When Do We Design for Emotion?	p. 51
Measuring Success Through Flow	p. 53
Goals and Meaning	p. 53
Association and Meaning	p. 54
Status, Values and Meaning	p. 55
Attention and Flow	p. 57
Goals and Attention	p. 57
Defining Attention	p. 58
Types of Attention	p. 58
Measuring Attention	p. 60
The Limits of Attention	p. 61
The Senses and Attention	p. 62
The Tactile (Touch)	p. 63
The Visual	p. 64
The Auditory	p. 65
Emotion, Attention and Behavior	p. 66
Emotion and Attention	p. 66
Emotion and Behavior	p. 67
Motivation and Arousal	p. 69
Emotion and Flow	p. 71
Causes, Characteristics and Consequences of Flow	p. 72
Conclusions	p. 79
References	p. 81
Where Do We Design for Emotion?	p. 83
Product Personalities	p. 83
Personality and Identity	p. 85
Perceiving Emotion and Personality	p. 85
Aesthetics and Interaction	p. 86
Responses, Experiences and Relationships	p. 89
Emotional Design Models	p. 91
How Do I Love Thee?	p. 94
The Types of Love	p. 97
Three Brains, Three Levels	p. 100
Personality Traits and Design	p. 101
The Traits of a Good Design	p. 102
Gender and Stereotypes	p. 109
Masculine and Feminine	p. 110
Gender in Products	p. 113
The Evolution of Emotion and Personality	p. 115
Dominance in Nature	p. 115
Dominance and Friendliness	p. 116
Dominant or Submissive?	p. 117
Friendly or Unfriendly?	p. 119
Lines Have Feelings, Too	p. 120
The Influence of Color	p. 121
Do Opposites Attract?	p. 123
The Right Personality for Your Product	p. 124
Conclusions	p. 125
References	p. 126
How Do We Design for Emotion?	p. 129
Designing Relationships	p. 129
Cutting Through the Jargon	p. 130
A Passion for Desirable Aesthetics	p. 130
The Intimacy of Usable Interaction	p. 132
A Commitment to Useful Function	p. 132
The A.C.T. model	p. 132
Attract	p. 135
Converse	p. 135
Transact	p. 136
Persuading with A.C.T.	p. 137
Using the A.C.T. Model	p. 138
Get to Know Your Users	p. 139
Define Design Goals	p. 140
Understanding the Dimensions of Emotion	p. 141
Guidelines for Emotion	p. 141
What Personality Do I Design?	p. 146
Gender and Personality	p. 147
Communicating Emotion Through Affordances	p. 148
A.C.T. Guidelines	p. 149
Attract	p. 149
Converse	p. 161
Transact	p. 169
Conclusions	p. 170
A.C.T. Model	p. 171
References	p. 173
interviews and Case Studies	p. 175
Interviews	p. 175
An Interview with Patrick W. Jordan	p. 175
Reference	p. 178
An Interview with Stephen P. Anderson	p. 178
Reference	p. 184
An Interview with Aarron Walter	p. 184
References	p. 192
An Interview with Trish Miner on the Desirability Toolkit	p. 192
Reference	p. 195
An Interview with Marco van Hout on the LEMtool	p. 195
References	p. 199
Case Studies	p. 200
Windows Phone 7 Reference Designs for Metro UI	p. 200
The Emotional Elements of PICO	p. 205
Conclusions	p. 210
Trademarks	p. 211
Index	p. 213
Table of Contents provided by Ingram. All Rights Reserved.

Design for Emotion

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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