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Digital Branding : How to Successfully Build and Measure a Brand Online - Daniel Rowles

Digital Branding

How to Successfully Build and Measure a Brand Online

By: Daniel Rowles

eText | 3 January 2025 | Edition Number 4

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Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?

Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels.

You'll learn how to:
- Develop a clear brand planning framework to guide your strategy
- Apply principles of identity development tailored to today's digital landscape
- Implement effective channel selection based on data and market insights
- Optimize your use of Google Analytics, SEO and social media algorithms
- Explore the impact of Generative AI on modern branding techniques

With real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world.

Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth

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Non-FictionBusiness & ManagementSales & MarketingManagement & Management TechniquesManagement of Specific AreasSales & Marketing ManagementBusiness Aspects of E-Commerce

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