Digital Marketing : Strategy, Planning & Disruption - Annmarie Hanlon

Digital Marketing

Strategy, Planning & Disruption

By: Annmarie Hanlon

Paperback | 12 May 2025

At a Glance

Paperback


$294.80

or 4 interest-free payments of $73.70 with

 or 

Available: 12th May 2025

Preorder. Will ship when available.

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: * New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. * A new running case study throughout the book which looks at Uber. * Ethical Insights which highlight responsible marketing and support PRME. * Professional Skills which address employability. * Discover More and Digital Tools text boxes. * Activities, exercises and Smartphone Sixty Seconds (R) icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.

More in Sales & Marketing

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.75

16%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
By My Hands : A Potter's Apprenticeship - Florian Gadsby

RRP $49.99

$38.75

22%
OFF
Cult Status : Building a Business that People Adore - Tim Duggan