Get Free Shipping on orders over $79
Digital Marketing  : Strategy, Implementation and Practice 7th Edition - Dave Chaffey

Digital Marketing

Strategy, Implementation and Practice 7th Edition

By: Dave Chaffey, Fiona Ellis-Chadwick

Paperback | 28 January 2019 | Edition Number 7

Sorry, we are not able to source the book you are looking for right now.

We did a search for other books with a similar title, however there were no matches. You can try selecting from a similar category, click on the author's name, or use the search box above to find your book.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.

This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

More in Accounting, Business & Finance Higher Education Textbooks

How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$38.75

35%
OFF
Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Corporate Finance, Global Edition : 6th Edition - Jonathan Berk

RRP $187.41

$138.75

26%
OFF
Accounting : 12th Edition - John Hoggett

RRP $158.95

$136.75

14%
OFF
Communications Toolkit : 5th Edition - Jane Grellier

RRP $89.95

$78.75

12%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.99

13%
OFF
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$108.75

Business Law : 12th Edition - Andy Gibson

RRP $178.15

$140.75

21%
OFF
Financial Accounting : 9th Edition - David Keene

RRP $197.71

$152.75

23%
OFF
Thinking in Systems : A Primer - Donella Meadows

RRP $55.00

$29.75

46%
OFF
Business Law : 7th Edition - Nickolas James

RRP $169.95

$144.99

15%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher