Digital Sensory Science

Applications in New Product Development

By: Lawlor, McEwan, Labbe

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Paperback | 2 January 2023 | Edition Number 1

At a Glance

Paperback
308 Pages

Dimensions(cm)
23.5 x 19.1 x 1.78

Paperback

$429.90

Aims to ship in 10 to 15 business days

Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science - an area broadly defined as the use of technology to capture or model human sensory perception. Sections provide education to sensory professionals, discuss methods for how best to recruit and train sensory panels, cover suggestions for data capture and data analysis, provide an overview of sensory science instruments, and update on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike.

Explores the use of sensory panels and descriptive analysis in a digital age
Presents current and future methods of data capture and analysis
Discusses the use of artificial intelligence to understand the connection between chemical compounds and sensory data

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