Digital Sport Marketing

Concepts, Cases and Conversations

By: Alan Seymour, Paul Blakey

Write A Review

Paperback | 11 September 2020

At a Glance

Paperback
264 Pages

Dimensions(cm)
24.61 x 17.4 x 1.4

Paperback

RRP $368.00

$290.75

21%OFF

or 4 interest-free payments of $72.69 with

Aims to ship in 7 to 10 business days

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques.

The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world.

Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.