Digital Transformation in Business and Society : Theory and Cases - Babu George

Digital Transformation in Business and Society

Theory and Cases

By: Babu George (Editor), Justin Paul (Editor)

Hardcover | 18 October 2019

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Chapter 1 Introduction
Babu George

Chapter 2 Human Flourishing in Smart Cities
Maria Lai-Ling Lam and Kei-Wing Wong

Chapter 3 On How Big Data Revolutionizes Knowledge Management
Asha Thomas and Meenu Chopra

Chapter 4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
Ogechi Adeola, Robert Ebo Hinson, and Olaniyi Evans

Chapter 5 Social Media Technologies and Export Marketing
Frederick Avornyo, Mahmoud Mahmoud, Ogechi Adeola, Robert Ebo Hinson, and Richard Boateng

Chapter 6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation
Brian J. Galli

Chapter 7 Effective Engagement of Digital Natives in the Ever-Transforming Digital World
Anju Varhese Philip and Zakkariya K.A.

Chapter 8 Robotics, Artificial Intelligence, and the Evolving Nature of Work
Craig Webster and Stanislav Ivanov

Chapter 9 The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination
Yang Liu and Connor Greene

Chapter 10 Digital Finance for Financial inclusion and Inclusive Growth
Md. Nur Alam Siddik and Sajal Kabiraj

Chapter 11 Understanding Consumer Behavior in Technology Mediated Spaces
Ä°layda Ä°pek

Chapter 12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates
Stuti Saxena

Chapter 13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends
Li Yang, Tony L. Henthorne, and Babu George

Chapter 14 Risk Management in the Digital Era: The Case of Nigerian Banks
Tankiso Moloi and Oluwamyowa Iredele

Chapter 15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction
John Ekechukwu and Thorsten Lammers

Chapter 16The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations
Sudipta Kiran Sarkar, Michalis Toanoglu, and Babu George

Industry Reviews
"In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide." (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)

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