Digital Transformation in the Customer Experience - Mohammed Majeed

Digital Transformation in the Customer Experience

By: Mohammed Majeed (Editor), Aryan Chaudhary (Editor), Raman Chadha (Editor)

Hardcover | 10 February 2025

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Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer satisfaction and loyalty, the IoET in marketing and healthcare, and more.

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