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Digital Transformation Now! : Guiding the Successful Digitalization of Your Business Model - Daniel R. A. Schallmo

Digital Transformation Now!

Guiding the Successful Digitalization of Your Business Model

By: Daniel R. A. Schallmo, Christopher A. Williams

eText | 12 January 2018

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Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.

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