Discovery-Driven Growth

A Breakthrough Process to Reduce Risk and Seize Opportunity

By: Rita Gunther McGrath, Ian C. Macmillan

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Hardcover | 1 March 2009

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You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?
In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.
Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.

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You Can Find This Book In

Non-Fiction Business & Management Business Strategy Management & Management Techniques Management of Specific Areas Research & Development Management Business Innovation Accounting & Finance Finance

Driving Corporate Growth with the Right Disciplines	p. 1
Focusing on Strategic Growth
Creating Your Growth Framework	p. 27
Aligning the Organization for Growth	p. 49
Designing Specific Growth Initiatives	p. 75
Executing Specific Growth Opportunities
Designing the Business Model Architecture	p. 93
Creating Reverse Financials and the Assumption Checklist	p. 121
Actively Managing and Redirecting Projects	p. 149
Practicing the Necessary Art of Disengagement	p. 171
Making Discovery-Driven Growth Work for You
Implementing Discovery-Driven Growth	p. 193
Sustaining Discovery-Driven Growth	p. 211
Notes	p. 227
Index	p. 237
About the Authors	p. 247
Table of Contents provided by Ingram. All Rights Reserved.

Discovery-Driven Growth

A Breakthrough Process to Reduce Risk and Seize Opportunity

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