Track My Order
Help Centre
+612 9045 4394
Likes
My Wish ListsLogin / Join
Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Booktopia
Australia's local bookstore
Add free shipping to your order with these great books
Disruptive Marketing : What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal - Geoffrey Colon

Disruptive Marketing

What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

By: Geoffrey Colon

eBook | 9 August 2016 | Edition Number 1

At a Glance

eBook

$16.99

Instant Digital Delivery to your Booktopia Reader App

With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.

What if that's not enough? How often does consumer engagement go further than the "like" button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn't just reshaped mass media; it's altering behavior as well.

Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you'll find that:

  • Selling is dead, but ongoing conversation thrives
  • Consumers generate the best content about brand
  • People tune out noise and listen to feelings
  • Curiosity leads the marketing team
  • Growth depends on merging analytics with boundless creativity

Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you've been looking for to boost your brand into new territory!

on

You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Aspects of E-CommerceSales & MarketingMarket ResearchCustomer ServicesIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology Industries

More in Business Aspects of E-Commerce

C-Scape : Conquer the Forces Changing Business Today - Larry Kramer

eBOOK

C-Scape

Conquer the Forces Changing Business Today

eBook

RRP $31.89

$25.99

19%
OFF
The Thank You Economy - Gary Vaynerchuk

eBOOK

The Thank You Economy

eBook

$15.99

Amazon.com : Get Big Fast - Robert Spector

eBOOK

Amazon.com

Get Big Fast

eBook

$22.99

This product is categorised by