Do Remember!

Do Remember! The Golden Era of NYC Hip-Hop Mixtapes is the first comprehensive deep-dive oral and visual history of the golden era of hip-hop mixtape culture in New York City.

From street corners to corner offices, mixtapes made a huge impact on the music industry and hip-hop culture in New York City during the late ’80s, ’90s, and early 2000s. Mixtapes helped dictate what rap songs were hot in the clubs, on the radio, and in the streets, and they influenced which artists would get signed to record deals. Mixtapes also showcased which DJs had the most skills and creativity, and who had the juice to pull the illest exclusives.

Do Remember! combines the best elements of oral and pictorial histories to explore the evolution of mixtapes as a crucial component of New York City hip-hop culture. Featuring a comprehensive collection of rare mixtape cover art, never-before-seen images, vintage tracklists, and exclusive interviews with Kid Capri, Brucie B, Mister Cee, Ron G, S&S, Doo Wop, Green Lantern, Lord Finesse, Clark Kent, Bobbito, Cipha Sounds, Havoc of Mobb Deep, the late, great DJ Kay Slay, and many more, including a special foreword by Fab 5 Freddy, Do Remember! captures an era in New York City that went on to inspire future hip-hop generations all over the world.

About the Authors

Evan Auerbach is a globally recognized hip-hop historian. His career as a blogger and archivist has made him the number one source for providing rare hip-hop memorabilia to the masses. A walking encyclopedia of rap knowledge, Evan has played an essential role in revitalizing music media's nostalgia for 90s ephemera and landmark hip-hop events. His website UpNorthTrips continues to be pivotal in sparking a modern wave of obsession with rare photos, classic hip-hop flyers, promo material, and posters. In 2016, Evan co-authored No Sleep: Nightlife Flyers (1988-1999) with Stretch Armstrong.

Daniel Isenberg is a seasoned hip-hop journalist who has written for Complex, Def Jam, Pitchfork, Pigeons & Planes, and XXL, and who created the NahRight Mixtape Memories blog series highlighting legendary mixtape DJs and moments. Isenberg is also an award-winning sports and entertainment marketing creative director, a GRAMMY Award-nominated songwriter, and author of the children's hip-hop and sports-themed chapter book My Name Is Spit: The Dunk Dance.

Evan and Daniel are also co-teaching an NYU School of Professional Studies 'Real World' graduate school class, where students will spend the Fall '23 semester solving a business challenge connected to the marketing of three of Rizzoli's recent hip-hop titles, including Do Remember! The Golden Era of NYC Hip-Hop Mixtapes.