Dress and Globalisation : Studies in Design and Material Culture - Margaret Maynard

Dress and Globalisation

By: Margaret Maynard, Bill Sherman (Editor)

Paperback | 3 June 2004

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This is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called "ethnic chic," clothes for the tourist market, the politicization of traditional dress, "alternative" dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the "green" consumer and the possible impact of "smart" clothing.
Industry Reviews
"Using excellent sources and inspiration from a range of disciplines, Margaret Maynard is able to build another major step in our understanding of current developments in 'world' dress, global dress and its manufacture and consumption. Her study of the political use of dress was especially fresh--as indeed is her text on the well worn topic of hair and headress."-- Lou Taylor, University of Brighton

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