Driving Airline Business Strategies through Emerging Technology

By: Nawal K. Taneja

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Hardcover | 28 August 2002

At a Glance

Hardcover
216 Pages

Edition Type
New edition

Dimensions(cm)
23.39 x 15.6 x 1.42

Hardcover

$127.56

Aims to ship in 7 to 10 business days

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies.

Industry Reviews

'Nawal Taneja has produced a thought-provoking text that lays out the key developments in bridging the gap between fast-moving technology and business strategies. Highly relevant and essential reading for decision-makers in the airline industry.' Professor Paul Clark, General Manager Marketing Development and Training, Airbus, France. 'This book provides state-of-the-art thinking on issues faced by airlines that are touched by technology. Nawal Taneja has distilled thoughts from leaders of airlines, aerospace manufacturers, technology firms, consultancies etc. to provide a high-level list of issues no airline CEO can ignore today to be prepared for tomorrow's competitive landscape.' Michael Beckmann, Roland Berger Strategy Consultants '...compelling reading...a useful reference book or guide for someone engaged in this field.' The Aerospace Professional, October 2002 '...an excellent overview of the changing face of the airline consumer...inspiring for its common-sense approach' M2 Best Books '...helps the reader answer the question, should business strategy drive technology strategy or should technology drive business strategy?.' Aviation Week & Space Technology

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List of Figures	p. viii
List of Tables	p. x
Foreword	p. xi
Preface	p. xiii
Acknowledgements	p. xv
Challenges Driven by the Changing Airline Customer and Industry Dynamics	p. 1
The Changing Airline Customer	p. 1
Demographic Trends and Implications	p. 1
What do Customers Want?	p. 10
Industry Dynamics	p. 14
Competition	p. 14
Technology	p. 18
Opportunities Driven by Emerging Technology	p. 27
Operational Planning	p. 28
Products Development	p. 37
Aircraft	p. 37
On the Ground	p. 42
Challenges	p. 48
Airline Profitability Measurements	p. 50
Market Segmentation and Customer Relationship Management	p. 57
Market Segmentation	p. 57
Evolving Strategies	p. 58
Segmentation Techniques	p. 63
Customer Relationship Management	p. 72
What CRM is and What it is not	p. 72
Critical Success Factors	p. 75
E-Business and its Application to Airlines	p. 85
Overview of E-Business	p. 87
Description of E-Business and its Evolutionary Stages of Development	p. 87
E-Business and its Effects on Four Constituents	p. 92
Key Drivers of E-Business	p. 99
Vision	p. 100
Technology	p. 100
Processes	p. 104
Metrics	p. 105
Transformation Process	p. 106
Opportunities Driven by Emerging Aircraft Technology	p. 109
Long-Haul International Markets	p. 109
The Airbus A380	p. 109
The Boeing Sonic Cruiser Concept	p. 115
Regional Markets	p. 118
Personal Transportation	p. 122
Fractional Aircraft Ownership	p. 123
Personal Aircraft	p. 126
Forces Transforming the Air Cargo Market	p. 131
Changing Needs of Shippers	p. 131
Evolving Industry Structure	p. 136
Independent Units of Combination Carriers	p. 136
Consolidation and Blurring Boundaries	p. 137
Bridling Technology to Redefine the Air Cargo Market	p. 145
Aircraft	p. 145
Information Management	p. 147
Business Structures and Processes to Capitalize on Emerging Technology	p. 153
Vision and Role of Technology	p. 154
Is Technology an Enabler or Driver of Business Strategy?	p. 154
Basic Technologies or Exotic Technologies?	p. 158
Intelligent Assessment of Technology	p. 160
Business Philosophies, Structures, and Systems	p. 163
Value-Based Planning	p. 163
Chief Information Officer	p. 168
Legacy Systems	p. 170
Integrated Databases	p. 172
Knowledge Management	p. 176
A Call for Action	p. 185
Index	p. 193
About the Author	p. 197
Table of Contents provided by Syndetics. All Rights Reserved.

Driving Airline Business Strategies through Emerging Technology

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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Bf 109e

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2nd Edition

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