Sales & Marketing eTextbooks

An Integrated Approach to Innovation Management

A Corporate Social Responsibility Perspective

The Power of Arts-Based Pedagogies

Transforming Mindsets to Shape Our Future

Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

Artificial Intelligence (AI): Elementary to Advanced Practices

Business, Human Rights, and the Law

International Responsibility of States and Corporations

Business to Business Marketing Management

A Global Perspective

The Thriving Creative

Successful Freelancing in the Creative Economy

Media Today

Mass Communication in a Converging World

Persuasion

Social Influence and Compliance Gaining

Qualitative Marketing Research

Understanding Consumer Behaviour

Digital Consumer Behavior

Strategic Altruism

Total Strategy Inspired by Kazuo Inamori's Management Philosophy

Exploring Internal Communication

Towards Dialogue in the Workplace

Sustainability and Competitive Advantage

Text and Cases

Entrepreneurship and Competitive Sustainability

Innovative Approaches

Conceptualising the Consumer

Thinking Beyond the Extended and Distributed 'Self'

Creativity in Marketing Education

Storytelling, Imagination and Purpose

Social Impact for Cultural Organizations

A Toolkit for Creating Change

Retail Marketing

Shopper Behaviour and Retail Management at the Point-of-Purchase

Utilizing Embeddings to Learn a Universal Customer Behavior Representation in E-Commerce

Essentials of Pricing Analytics

Tools and Implementation with Excel

Case Studies on Pandemic and Epidemic Communication Campaigns

From the 1918 Influenza to COVID-19

Micro, Small, and Medium Enterprises for Global Sustainability

ESG Standards and Compliance

Empowering Inclusive Innovation

Shaping Sustainable Business Ecosystems

Engaging Employees through Strategic Communication

Skills, Strategies and Tactics

Sustainable Strategic Management

Leadership with Purpose

Persuasion in Your Life

Fashion Entrepreneurship

Principles and Practice

Myths about Sustainable Consumption

Dispelled

Happiness and Well-Being in Customer Experience

Transformative Research in the Time of AI

Powering the Unstoppable Green Shift

How Policy and Finance Transform Business to Lead Climate Action

Global Fashion Conference

October 11-12, 2024

Omnichannel Retail

A Strategic Approach for Planning and Decision Making

Trusted Advertising

How to Harness the Value of Trust in Your Brand

Principles of Marketing Analytics

Understand Data-Driven Decision-Making

Data-Driven Marketing Strategy

How to apply data to achieve measurable results

Luxury Marketing

Develop Innovative Marketing Strategies for Luxury Brands

International Business, Resilience and Ethics

Routledge Frontiers in the Development of International Business, Management and Marketing

Services Marketing, 5e

Organizational Behavior

Narratives that Change Minds

Technical Communication of Risk, Crisis, and Change

Who Speaks for the Customer?

Improving Results with a Customer-Centered Framework

Leadership by Design

Winning Hearts, Building Your Brand, and Achieving Success

Dynamic Fashion Marketing

Internationalisation, Sustainability and Technology

Sustainable Human Resource Management

Integrating People Management with Social Responsibility

Strategies for Sustainable Growth in Modern Organizations

Alive Inside

Unlock Your Leadership Advantage in the Age of AI

Public Relations in Times of Dissensus

Narratives, Artifacts, and the Challenges of Meaning

The Influence of Western Consumerism on Eastern Culture

A Consumer Behaviour Perspective

Artificial Intelligence and New Age Technology

Innovations, Challenges and Sustainable Business Landscapes

Trust and Marketing Communication in the Food Industry

Traditional, Modern, and AI-driven Approaches

Risk and Tourism Marketing in Asia

Green To Gold

Marketing Strategies for a Sustainable Future

Voluntary Environmental Programs in the United States and China

Routledge Explorations in Environmental Studies

The Routledge Companion to Arts Marketing

Routledge Companions in Marketing, Advertising and Communication

IBM SPSS for Intermediate Statistics

Use and Interpretation

National Culture and Corporate Responses to Climate Change

The Impact of Marketing Strategies on Society

Examining Critical Aspects of Marketing and their Implications for Societal Well-being

Sociopolitical Advocacy and the Role of Public Relations

Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs

Marketing

The Basics

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Routledge Studies in Innovation, Organizations and Technology

Corporate Governance

Values, Ethics and Leadership

Strategic CEO Communication

Text Analytics in Marketing

A Practical Guide for Students and Researchers

The Psychology of Tipping

Scientific Insights for Services Customers, Workers, and Managers

The Need to Rename Tech

Literature, Cultural and Media Studies (R0)

Profession and Purpose

Your Guide to MBA Careers in Climate and Sustainability

Rethink Consumption

How to take back control of your consumer behavior

The Corporate Gaze

The Impact of Data Collection on Consumer Behaviour

Customer Switching Behaviours in Omnichannel Retailing

Business and Management (R0)

Marketing Communications for a Digital Age

Public Relations in Times of Dissensus

Narratives, Artifacts, and the Challenges of Meaning

Applied Psychology in Fashion

A Research-Informed Approach

Sport Public Relations

Integrating Marketing Analytics Approaches into B2B Lead Management

A Practical Guide for Process Optimization

Cooperativism at Work

Worker-owned Cooperatives Across the World

Sustainable Brand Leadership

How to Build a Lasting Legacy

Trust Gap in Negotiation

How to Engage Stakeholders and Negotiate Prosperity

Decomposing Market Shares - Methodological Foundations and Empirical Application

An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing

The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

Measurements, Models, and Metrics

Marketing

Marketing

Theory, Evidence, Practice

Public Relations and Strategic Communication

Selling

11th Edition - Building Partnerships ISE

Strategic Public Relations Leadership

2nd Edition

Advanced Theory and Practice in Sport Marketing

4th Edition

International Brand Strategy

A Guide to Achieving Global Brand Growth

Introduction to Advertising

Understanding and Managing the Advertising Process

Retail Innovation Reframed

How to Transform Operations and Achieve Purpose-led Growth and Resilience

IKEA

How to Become the World's Richest Man

Marketing for Tourism, Hospitality & Events

2nd Edition - A Global & Digital Approach

Research Design

2nd Edition - Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Value Pricing for Accounting Professionals

A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

Benefits Realisation

The Change-Driven Approach to Project Success

The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline

How Pricing Will Change the Way We Sell and Buy On and Offline

Future-Ready Retail

How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

Managing Airports

6th Edition - An International Perspective

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

The Mindset, Strategies, and Tactics of Successful Rainmakers

Influencing Shopper Decisions

Unleash the Power of Your Brand to Win Customers