Educating Scientists and Engineers for Academic and Non-Academic Career Success

The Active Workday Advantage

Unlock your most energised, engaged and happy self at work

How to Start a Conversation and Make Friends

Revised And Updated

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Corporate Culture and Performance

Power and Influence

Beyond Formal Authority

A Primer on Decision Making

How Decisions Happen

Marketing High Technology

An Insider's View

Strategic Planning

What Every Manager Must Know

Communicating at Work

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Executive Economics

Ten Essential Tools for Managers

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

The Clean Tech Revolution

The Next Big Growth and Investment Opportunity

Fools Rush In

Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

Giants of Enterprise

Seven Business Innovators and the Empires They Built

Management by Baseball

The Official Rules for Winning Management in Any Field

The Turnaround Kid

What I Learned Rescuing America's Most Troubled Companies

McIlhenny's Gold

How a Louisiana Family Built the Tabasco Empire

First Comes Love, Then Comes Money

A Couple's Guide to Financial Communication

What Will Be

How the New World of Information Will Change Our Lives

Get Rich Cheating

The Crooked Path to Easy Street

Master of War

Blackwater USA's Erik Prince and the Business of War

Put More Cash in Your Pocket

Turn What You Know into Dough

The Little Big Things

163 Ways to Pursue Excellence