Effective Communications in Easy Steps : Essential for Success in Any Workplace
In Easy Steps
By:Â Nick Vandome
Paperback | 21 June 2013
At a Glance
192 Pages
22.7 x 18.6 x 1.0
Paperback
$27.99
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Written by two communications experts, with over 25 years experience between them, they will show you how to:
- Create a practical Communications Strategy that will really work
- Understand how, and why, to evaluate your communications
- Build, and maintain, websites that keep delivering
- Unravel the mysteries of social media
- Why videos are important, and how to create effective videos
- Explode some of the myths about communications in the workplace
About the Author
In addition to his In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade. Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is less is more and he strives to cut through corporate jargon and seek clarity in the workplace.
John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not. John has also worked closely in developing and implementing content management systems.
This has given him a real insight into what works, and what doesn t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content. Both Nick and John are passionate about using communications for its true purpose to give people the information they need to make their working lives more efficient and enjoyable.
Why Does it Have to be so Hard? | p. 7 |
The Art of Communications | p. 8 |
Ten Common Mistakes | p. 10 |
Less is More | p. 12 |
Content is Still King | p. 14 |
Setting Clear Objectives | p. 15 |
Getting the Right Team | p. 17 |
Creating Your Strategy | p. 18 |
Measuring Success | p. 20 |
Establishing Buy-in | p. 23 |
Being Inclusive | p. 24 |
How we Communicate | p. 25 |
Face to Face | p. 26 |
Body Language | p. 28 |
Web | p. 30 |
p. 32 | |
Paper | p. 35 |
Social Media | p. 36 |
Posters | p. 38 |
TV/Video | p. 40 |
Mobile Devices | p. 43 |
Surveys | p. 44 |
Using Multiple Channels | p. 46 |
Getting Strategic | p. 47 |
Looking at the Big Picture | p. 48 |
Setting Objectives | p. 49 |
Understanding the Audience | p. 52 |
Engaging the Audience | p. 54 |
Influencing Behavior | p. 56 |
Selecting Channels | p. 58 |
Changing Behavior | p. 62 |
Running a Campaign | p. 64 |
Communicating Change | p. 69 |
Change is Constant | p. 70 |
Including Everyone | p. 71 |
Developing a Change Plan | p. 72 |
Delivering Bad News | p. 75 |
Evaluating Change | p. 76 |
Setting the Pace of Change | p. 78 |
Embedding a Change Culture | p. 79 |
Starting to Evaluate | p. 81 |
Measuring Effectiveness | p. 82 |
What is the Point? | p. 83 |
Securing Buy-in | p. 84 |
Staying Smart | p. 85 |
Techniques of Evaluation | p. 87 |
Becoming Engaged | p. 88 |
Planning for the Future | p. 89 |
Controlling Evaluation | p. 90 |
Return on Investment | p. 92 |
The Big Picture | p. 93 |
Post Campaign Review | p. 94 |
Slaying Corporate Jargon | p. 95 |
Hiding Behind Jargon | p. 96 |
What is Corporate Jargon? | p. 97 |
Reading Age and Readability | p. 98 |
Writing for Readability | p. 100 |
Designing for Readability | p. 102 |
Using Plan English | p. 109 |
Guidelines and Training | p. 110 |
Corporate Jargon Bingo | p. 112 |
Creating Websites that Work | p. 113 |
Defining Your Web Audience | p. 114 |
Dealing with Generations | p. 117 |
How Websites Differ | p. 118 |
Navigation that Works | p. 120 |
Creating a Taxonomy | p. 126 |
Searching Effectively | p. 127 |
Creating an Owner Network | p. 130 |
Catching People's Attention | p. 132 |
Keeping People's Attention | p. 133 |
Accessibility Issues | p. 134 |
Some Web Dos and Don'ts | p. 136 |
Writing for the Web | p. 137 |
How Web and Paper Differ | p. 138 |
Creating a Roadmap | p. 140 |
Paragraph Length | p. 142 |
Breaking up Text | p. 143 |
Formatting with Stylesheets | p. 144 |
Using Graphical Elements | p. 146 |
Is Content Management the Answer? | p. 147 |
CMS Overview | p. 148 |
Defining a CMS | p. 149 |
Assessing a CMS | p. 150 |
Types of CMS | p. 152 |
Creating a CMS Project Team | p. 153 |
Specification Documents | p. 155 |
Installing a CMS | p. 156 |
Rolling Out a CMS | p. 157 |
Roles and Responsibilities | p. 158 |
Keeping Control | p. 160 |
Using the Power of a CMS | p. 162 |
Moving Pictures are Here | p. 163 |
Why Video Matters | p. 164 |
Capturing Video | p. 165 |
Editing Video | p. 166 |
Creating a Video Network | p. 168 |
Publishing Video on YouTube | p. 170 |
Embedding Video | p. 175 |
Using Social Media | p. 177 |
The Social Media Revolution | p. 178 |
A Strategy for Social Media | p. 179 |
Using Facebook for Business | p. 180 |
To Tweet or Not to Tweet | p. 182 |
Creating a Wiki | p. 184 |
Online Forums | p. 185 |
Podcasting | p. 186 |
Index | p. 187 |
Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9781840784480
ISBN-10: 1840784482
Series: In Easy Steps
Published: 21st June 2013
Format: Paperback
Language: English
Number of Pages: 192
Audience: General Adult
Publisher: IN EASY STEPS
Country of Publication: GB
Dimensions (cm): 22.7 x 18.6 x 1.0
Weight (kg): 0.41
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