Effective Fundraising for Nonprofits

Real-World Strategies That Work

By: Ilona Bray

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Paperback | 30 August 2022 | Edition Number 7

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Jumpstart your fundraising efforts!

Whether your nonprofit has just gotten tax-exempt status or has been operating for years, its success depends on its ability to raise donations from individuals, companies, and institutions. The question you're facing is, "How do we make our voices heard and bring in the needed support?"

Here, you'll find plain-English answers. Featuring advice and stories from over 50 experienced fundraisers, foundation staffers, journalists and more, this book explains how to:

make a fundraising plan
work with individual donors
keep givers giving
plan special events
solicit grants from foundations and corporations
use traditional and social media to engage supporters
start a side business to raise funds
and much more.

Effective Fundraising for Nonprofits also provides creative grassroots strategies and dozens of real-life success stories. Best of all, it cuts out the jargon and "consultant speak" that's all too common in nonprofit books.

The 7th edition is completely updated to reflect recent fundraising trends, such as a rise in the proportion of gifts coming from wealthy donors owing to tax changes. It also suggests strategies for drawing supporters to virtual events.

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