Eliminating Serious Injury and Death from Road Transport

Eliminating Serious Injury and Death from Road Transport Is Not a Pipe Dream Serious Crashes Happen to Real People Noel and Jan's Story Sam's Story Abbey's Story Three Stories among Tens of Thousands The Way We View Safety Is a Big Part of the Problem International Concern is Focussed on the Motorising World, Not on "Us" Should We Measure Safety as Actual Numbers or as Rates? Why Do We (Mostly) Rely on Death Counts and Death Rates? Transport Safety Rate Personal Safety Rate So What Measure Should We Use? How Much Risk Is Too Much? The Car in Society Car Dependence and Its Legacy Car Culture Driving Culture-Right versus Responsibility Risk-Taking Behaviour Prevailing Culture of Blame Vested Interests and the Rise of "Anecdata" Celebrity Culture Overall Cultural Context Brief History of How and Why Science Takes a Back Seat Stages of Official Thinking about Traffic Safety Basic Approaches to Injury Prevention Evolution of Safe System Thinking Inherent Unsafety of Our Present Road Use System Everyday Error versus Blameworthy Behaviour Decision-Making Context for Public Policy Development Making Trade-Off Decisions Safe System Approach Institutional Management Really Matters Serious Crashes Have Impacts Way Beyond Those Injured Richard's Story Kate's Story Approaching Traffic Safety as Preventive Medicine WIFM, Freedom of Choice, and the Dilemma of the Commons Place for a Preventive Medicine Approach Institutions, Vested Interests, and Policy Decision Making What Can We Learn from Occupational Safety? Safe Behaviour, Safety Climate, and Safety Culture Speed Moderation: The Most Difficult Issue of All Why Is Speed So Critical? Speed and Crash Likelihood Why Is Kinetic Energy So Important? Extant Speed Limits and Current Levels of Protection Safe Vehicles and Safe Speeds Safe Roads, Roadsides, and Safe Speeds Safe Road Users and Safe Speeds How, Then, Do We Set Speed Limits? Social Context of Speed Behaviour How Might We Achieve Widespread Speed Moderation? Conclusion Confronting Complacency Why Traffic Safety Lacks Both a Coherent Constituency and Committed Leadership by Government Understanding the Challenges Six Vital Steps toward Zero Time for a New Focus Constituency Committed Leadership Climate of Safety Capacity Building Cooperation and Coordination Courageous Patience References Index