Emerging Market Multinationals in Europe : Routledge Advances in International Political Economy - Louis Brennan

Emerging Market Multinationals in Europe

By: Louis Brennan (Editor), Caner Bakir (Editor)

Hardcover | 7 July 2016

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This book makes a timely and highly stimulating contribution to the discourse on emerging-market multinationals, (EMNCs), as Foreign Direct Investment (FDI) in Europe from emerging countries (especially from theãBRICs - Brazil, Russia, India, China) continues to grow in significance. Unsurprisingly, the emergence ofãEMNCs from emerging economies raises a wide range of challenges and opportunities for scholars, business professionals, and policymakers alike.

While explaining the sudden rise of these companies has become a major concern among scholars, we have very limited knowledge on drivers, motivations, strategies, and impact of theseãEMNCs in Europe and their policy implications. This volume provides fresh insights intoãEMNCs activities and their impact in Europe. The contributors argue thatãEMNCs combine various country specific advantages, existing firm-specific advantages (exploitation), and/or newãFSAs (exploration) in their FDI, and that there is considerable heterogeneity across EMNCs, even those from the same southern economy.

Highlighting the importance of considering this divergentãbehaviour when implementing future EuropeanãFDI policies, this book will be of interest to students and scholars of European Politics, International Political Economy, International Business and European Integration.

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