
Enough
True Measures of Money, Business, and Life
By: John C. Bogle, President Bill Clinton (Foreword by)
Paperback | 19 May 2010 | Edition Number 1
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320 Pages
Revised
27.5 x 17 x 5.7
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Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.
Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.
- Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives
- Details the values we should emulate in our business and professional callings
- Contains thought-provoking life lessons regarding our individual roles in society
- Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.
About the Author
JOHN C. BOGLE created Vanguard in 1974 and served as chairman and chief until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, TIME magazine named him one of the world's 100 most powerful and influential people. Bogle is the author of eight books, most recently Common Sense on Mutual Funds, 10th Anniversary Edition.
Industry Reviews
"Vanguard Group founder Bogle expounds on the hidden costs of our current financial system (primarily driven by speculation and complexity) and suggests that a deeper understanding of what is truly ?enough? will help foster more sustainable investing and better living." (Library Journal Best of 2008 Selection)
?Why don?t people publish pamphlets any more. I?m not talking about the slim-jims handed out at trade shows, but rabble-rousing, world-changing works like Common Sense and The Communist Manifesto. John Bogle, the founder of Vanguard, follows in the footsteps of the great pamphleteers??Central to the effective functioning of capitalism,? he writes, ?was the fundamental principle of trusting and being trusted??and that is disappearing. The problem now: No one is satisfied with having ?enough? money or enough success. ? If pamphlets were still the rage, 48 pages distilled from the contents of this book could be something as powerful to our age as anything written by Thomas Paine or Marx and Engels. In our more bookish time, though, Bogle has fleshed his ideas out to an interesting, 266-page overview of his life and his views.? (Barron?s)
??What have I created?? [Bogle] asks in mock
horror in his new book?his cry reflects a deeper personal
dilemma, one that jags like a scar through this thoughtful
meditation on the excess and greed that created the worst financial
crisis since the Great Depression. ? I applaud his enthusiasm
and don?t doubt his wisdom and sincerity.
?Enough? ? with the period ? is a
worthy addition to the canon, a variation of his familiar sermon on
thrift, simplicity, and the superiority of low-cost index
funds.?
?James Pressley, Bloomberg News
?Jack Bogle?s passionate cry of Enough.
contains a thought-provoking litany of life lessons regarding our
individual roles in commerce and society. Employing a seamless mix
of personal anecdotes, hard evidence, and all-too-often-underrated
subjective admonitions, Bogle challenges each of us to aspire to
become better members of our families, our professions, and our
communities. Rarely do so few pages provoke so much thought.
Read this book.?
?David F. Swensen, Chief Investment Officer, Yale
University
"We live in a time that values achievement over character. When
the two collide, character often takes a back seat and
relationships of all kinds are shattered. Bogle observes that while
the financial represents the worst of it, what we see today is not
just a financial sector problem, but a societal problem. There is
really just too much greed everywhere. ? Enough is
really about discovering what is really important in our lives.
"
?Michael McKinney, LeadingBlog
"Bogle is a rarity - a true captain of industry who speaks about
complex economic issues in a language comprehensible to the
layperson."
?Michael Smerconish, The Philadelphia Enquirer
"Enough shines a light on Bogle's sense of despair over
the state of the financial industry, and perhaps industry in
general. ? From CEOs who implode their companies and float
away on golden parachutes, to financial companies who create
instruments so complex they themselves have trouble understanding
them, to mutual fund companies that market rosy returns while
sugarcoating their fees, Bogle sees a lack of integrity and a
willingness to play fast and loose with ethical rules in order to
make a buck. (Or, maybe more accurate, 150 billion bucks.)"
?Justin McHenry, BlogCritics Magazine
"It's hard to imagine a better time to publish a book that advocates moderation, balance and integrity in the business world. In this wise meditation, Bogle, the folk-hero creator of the first index mutual fund and founder of the Vanguard Mutual Fund Group, deplores ?our worship of wealth and the growing corruption of our professional ethics but ultimately the subversion of our character and values.? Directly in his sights: CEOs and hedge-fund managers who draw ?obscene? compensation. At this time of plunging portfolios, it is a relief to be told that ?enough? is within reach."(TIME Magazine)
"I will simply say that it is one of the best business books
('life' books?) I have ever read, an easy All-time Top 10. And its
timing is, well, read it yourself ..."
?Tom Peters
?This is an impressive message from a distinguished
businessman. It will challenge all decision makers to consider the
sufficiency and direction of their lives and work. What do we mean
by Enough? Enough of what? Enough for what
purpose? Feast here and reflect.?
?Robert F. Bruner, Dean and Charles C. Abbott Professor of
Business Administration, Darden Graduate School of Business
?From one ?battler? to another: Thank you for
putting in one little book the premise for an active, long life. A
primer for those who will abjure complacency and just wanting more,
who?d rather focus on the joy of trying to move some ball
downfield.?
?Ira Millstein, Senior Partner, Weil Gotshal & Manges
LLP
?The balances one must create in investing, in running a
business, and in life more generally are simply and clearly stated
in Jack?s most recent book, Enough. Unfortunately
there are not enough Jack Bogles around in today?s world of
instant gratification. Enough. should be must reading for
business students and corporate board members.?
?David L. Sokol, Chairman, MidAmerican Energy Holdings
Company
"Although Enough. is presented in a small volume, John
Bogle's wisdom is writ large and profound. The messages are
particularly meaningful as we all reel from the moral, economic and
financial meltdown that confronts us today.
?William H. Donaldson, Former Chairman, U.S. Securities and
Exchange Commission
?[an] engaging, highly readable new book on what went
wrong in financial markets in recent years. In the growing canon of
"what went wrong" books, Bogle's offering holds a unique place. . .
readers will value the common sense packed in these pages.
?Jared Bernstein, Philadelphia Inquirer
?Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he?s seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, ?to poison our minds with a little humanity.? Page by page, Bogle thoughtfully considers what ?enough? actually means as it relates to money, business, and life.
- Reveals Bogle?s unparalleled insights on money and what we should consider as the true treasures in our lives
- Details the values we should emulate in our business and professional callings
- Contains thought-provoking life lessons regarding our individual roles in society
Written in a straightforward and accessible style, this unique book examines what it truly means to have ?enough? in world increasingly focused on status and score-keeping.? (Jack Canfield Review)
?Enough. conveys an especially poignant message in this time of financial crisis. . . The book presents a collection of inspirational truths and values by which to live.? (The Journal of Investment Management)
"In Enough, Bogle isn?t interested only in better investing. He?s moved by morals, which he finds sorely lacking in business and finance today."- Jane Bryant Quinn, author of Making the Most of Your Money Now
"Enough.deals with how we got in this hole and how we get
out. Nobody gets off the hook, including you and me?Real
change starts with individuals, Bogle says. If each of us takes a
part, that will be enough."
?Terry Bibo, columnist, Journal Star
"Enough. is a call for the return to core values or to what Bogle refers to as "the old-fashioned liberal humanitarianism that was the hallmark of the Age of Reason." The title has a double meaning: "Enough" as in fed up, and "enough" as a reflection on what people value and how they define success and satisfaction". The Street.com (June 2010)
"John Bogle's fantastic book about measuring what counts in life." (Motley Fool)
Foreword by William Jefferson Clinton vii
Prologue by Tom Peters xi
Author’s Note: A Crisis of Ethic Proportions xvii
Introduction 1
MONEY
CHAPTER 1 Too Much Cost, Not Enough Value 29
CHAPTER 2 Too Much Speculation, Not Enough Investment 49
CHAPTER 3 Too Much Complexity, Not Enough Simplicity 71
BUSINESS
CHAPTER 4 Too Much Counting, Not Enough Trust 97
CHAPTER 5 Too Much Business Conduct, Not Enough Professional Conduct 120
CHAPTER 6 Too Much Salesmanship, Not Enough Stewardship 141
CHAPTER 7 Too Much Management, Not Enough Leadership 159
LIFE
CHAPTER 8 Too Much Focus on Things, Not Enough Focus on Commitment 183
CHAPTER 9 Too Many Twenty-First- Century Values, Not Enough Eighteenth- Century Values 193
CHAPTER 10 Too Much “Success,” Not Enough Character 211
WRAPPING UP: WHAT’S ENOUGH?
What’s Enough For Me? For You? For America? 229
Afterword: A Personal Note about My Career 249
Acknowledgments 253
Notes 257
Index 269
ISBN: 9780470524237
ISBN-10: 0470524235
Published: 19th May 2010
Format: Paperback
Language: English
Number of Pages: 320
Audience: General Adult
Publisher: John Wiley & Sons Inc (US)
Country of Publication: GB
Edition Number: 1
Edition Type: Revised
Dimensions (cm): 27.5 x 17 x 5.7
Weight (kg): 0.25
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