Enterprising Initiatives in the Experience Economy

Name: Enterprising Initiatives in the Experience Economy
Brand: ROUTLEDGE
Price: 66.75 AUD
Availability: BackOrder

Transforming Social Worlds

By: Britta Timm Knudsen (Editor), Dorthe Refslund Christensen (Editor), Per Blenker (Editor)

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Paperback | 14 October 2024

At a Glance

Paperback
252 Pages

Dimensions(cm)
23.32 x 15.55

Paperback

RRP $83.99

$66.75

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Over the last decade, the close relationship between culture and economy - or "the experience economy" - has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising behavior moves the term away from businesses' competitiveness and consumer behavior towards a more value-focused business in general.

This ground-breaking book integrates entrepreneurship and empowerment into one central theme, drawing on research from both the social sciences (innovation, entrepreneurship, empowerment and activism) and the humanities (participatory culture, user-generated designs, creative networks). Enterprising Initiatives expands the definition of entrepreneurship beyond a primarily economic profit-seeking phenomenon to a broader understanding of enterprising behaviour based on an individual-opportunity nexus. Beyond social entrepreneurship, it explores a broad range of individual, collective and cooperative citizen initiatives under the umbrella of enterprising action.

This innovative approach will be of great interest to scholars in entrepreneurship, social entrepreneurship, cultural entrepreneurship, cultural studies, and consumer culture, as well as for policy makers in public and local government, regional development and cultural event management.

Industry Reviews

'This stimulating collection releases enterprise and entrepreneurial initiative from their location in tired narratives of progress and worn-out 'business as usual'/ 'growth is good' mantras. In a range of unexpected sites we are shown how intense events and collaborative experience are at the dynamic centre of performative and transformative processes that are widening our vision of economy and making new worlds.' - Katherine Gibson, Professor, Institute for Culture and Society, University of Western Sydney, Australia

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