Track My Order
Help Centre
+612 9045 4394
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Add free shipping to your order with these great books
Entrepreneurial Innovation in the International Business of Tourism : Routledge Critical Studies in Tourism, Business and Management - María Jesús Jerez-Jerez

Entrepreneurial Innovation in the International Business of Tourism

By: María Jesús Jerez-Jerez

eBook | 29 May 2024 | Edition Number 1

At a Glance

eBook

$80.99

or 4 interest-free payments of $20.25 with

 or 

Instant Digital Delivery to your Booktopia Reader App

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.

With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

on

You Can Find This eBook In

Non-FictionEconomicsSports & RecreationIndustry & Industrial StudiesService IndustriesHospitality IndustryTourism IndustryBusiness & ManagementBusiness Mathematics & Systems

More in Service Industries

Waiting : The True Confessions of a Waitress - Debra Ginsberg

eBOOK

Waiting

The True Confessions of a Waitress

eBook

RRP $27.49

$21.99

20%
OFF
Betrayal : The Life and Lies of Bernie Madoff - Andrew Kirtzman

eBOOK

Betrayal

The Life and Lies of Bernie Madoff

eBook

RRP $37.39

$29.99

20%
OFF
Amazon.com : Get Big Fast - Robert Spector

eBOOK

Amazon.com

Get Big Fast

eBook

$22.99

Bradman's War - Malcolm Knox

eBOOK

Bradman's War

eBook

$12.99

Bistros of Paris - Robert Hamburger

eBOOK

Bistros of Paris

eBook

$11.99

This product is categorised by