Erotic Capital

The Power of Attraction in the Boardroom and the Bedroom

By: Catherine Hakim

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Hardcover | 6 September 2011

At a Glance

Hardcover
304 Pages

Age
18+

Grade
9+

Dimensions(cm)
24.13 x 16.51 x 3.81

Hardcover

$115.25

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In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset -- erotic capital -- that he or she can, and should, use to advance within society.

In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool -- one that we scorn only to our own detriment.

Industry Reviews

Publishers Weekly "This enthusiastic book...succeeds in marrying economics with eros." Financial Times (London) "Poets and novelists have always sensed that sexual attractiveness is a kind of capital... But few sociologists have studied erotic capital outside the marriage market... Hakim's concept of erotic capital...offers insight into an age that has, as Philip Larkin once put it, 'burst into fulfillment's desolate attic.'" The Observer (London) "An extremely important new socio-economic concept...Hakim's real argument is that in modern consumer societies the ways we define success (and hence the ingredients needed to achieve it) are becoming more fluid. Intelligence may still be one path do doing well...but there's been an explosion of other routes...In marketing, public relations, television, even the law and banking, being physically attractive is the way to get ahead."

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You Can Find This Book In

Non-Fiction Psychology Sexual Behaviour Sociology & Anthropology Sociology

Illustrations	p. vii
Introduction: Erotic Capital and the Politics of Desire	p. 1
The Fourth Personal Asset and the New Sexual Politics
What Is Erotic Capital?	p. 9
The Politics of Desire: The Difference Between Men and Women	p. 31
Denial: Why Erotic Capital Has Been Suppressed	p. 63
How Erotic Capital Works in Everyday Life
The Lifetime Benefits of Erotic Capital	p. 89
Modern Romance: How Erotic Capital Changes Relationships	p. 115
No Money, No Honey: Selling Erotic Entertainment	p. 135
Winner Takes All: The Business Value of Erotic Capital	p. 163
Conclusion: The Power of Erotic Capital	p. 189
Measures of Erotic Capital	p. 209
Recent Sex Surveys	p. 221
Acknowledgments	p. 225
Notes	p. 227
Bibliography	p. 271
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

Erotic Capital

The Power of Attraction in the Boardroom and the Bedroom

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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