Essentials of Business Communication

By: Mary Ellen Guffey, Dana Loewy

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Paperback | 24 January 2018 | Edition Number 11

At a Glance

Paperback
608 Pages

Edition Type
Revised

Dimensions(cm)
27.7 x 21.7 x 2.2

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Published: 1st April 2022

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Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters� wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.

Industry Reviews

?As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor?s Manual, and it helped me prepare quickly for my class and get me up to speed?without having to spend valuable time learning how to present the material. The ?how-to? instructions for EBC gave me a comfort level that would otherwise have taken several semesters.?
?I really love Essentials of Business Communication for my students. I?m always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.?
?One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can?t be matched.?

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