Ethics in the Alcohol Industry

By: Simon J. Robinson, Alexandra J. Kenyon

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Hardcover | 30 July 2009 | Edition Number 1

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224 Pages

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21.59 x 13.97 x 1.42

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Alcohol is a unique, legal drug that is linked closely to personal and social identities and which subsequently leads to both positive and negative consequences. To set the scene a whistle-stop tour of major land-marks in the origins of alcohol, consumption patterns and moral attitudes in its social history is presented. The authors debate the rules, laws and voluntary codes of practice set in place which seem to restrict industry practice but provide a libertarian view of alcohol to the consumer. This analysis in turn questions whose responsibility is it to restrict or enable alcohol consumption.

Despite the joint responsibilities suggested, young people are considered to need greater guidance and awareness of the alcocentric environment in which they live and the authors reflect upon the physical and psychological effects 'extreme drinking' may have on our young people. The attitude towards alcohol by religious faiths also provides understanding and enables dialogue of the personal and civic responsibility and this in turn adds a non-commercial dimension to the discussion.

Sadly, no book on alcohol would be complete without a journey into alcoholism. Details of practical help and empathy for alcoholics who wish to take control of their addiction are discussed taking us beyond the therapeutic arena as the only option. In conclusion the authors place ethics and responsibilities in the arena of Corporate responsibilities and show how governments, industries, communities and the individual, supporting each other should enable alcohol to have a positive, social place in the 21st Century.

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Non-Fiction Business & Management Business Ethics & Social Responsibility Sales & Marketing Economics Philosophy Ethics & Moral Philosophy

List of Tables, Figures and Boxes	p. viii
Preface	p. x
Acknowledgements	p. xii
List of Abbreviations	p. xiii
Introduction	p. 1
History of Alcohol, Values and Legislation	p. 8
Introduction	p. 8
The beginnings - did beer bring about social cohesion?	p. 8
From the Norman Conquest to the early 1700s	p. 10
The gin epidemic - the realization of addiction	p. 13
The Beer Act 1830 and the growth of the Temperance Movement	p. 16
Changing drinking habits during the World Wars	p. 20
Conclusion	p. 22
Social Responsibilities and the Alcohol Industry	p. 23
Introduction	p. 23
A global view	p. 24
Is alcohol a burden on the world's population?	p. 26
European alcohol strategy	p. 33
Commentary on the European strategy	p. 40
Alcohol harm reduction strategy for England	p. 41
Safe, sensible and secure	p. 44
Conclusion	p. 48
Advertising and Marketing Alcohol	p. 49
Introduction	p. 49
Alcohol advertising regulations across the world	p. 50
Enforcement or self-regulation?	p. 54
Alcohol and advertising: government strategy for England and Wales	p. 59
British Code of Advertising Practice	p. 60
Alcohol advertising spend	p. 64
Sponsorship	p. 71
Government information advertisements	p. 72
Conclusion	p. 74
Appendix 3.1	p. 75
Ethics and Alcohol	p. 78
The ethics of public policy	p. 78
The stewardship model	p. 81
Critique and development	p. 85
Responsibility	p. 90
Corporate virtues	p. 92
No ordinary commodity?	p. 94
The alcohol industry and conflict of interest	p. 95
The responsibility of the alcohol industry	p. 98
Conclusion	p. 101
Young People, Social Scene and Popular Culture	p. 103
Introduction	p. 103
Europe	p. 105
Alcohol in the mind and in the body	p. 108
Communicating with young people	p. 109
Binge drinking, drinking to get drunk and extreme drinking	p. 113
Popular culture and celebrities	p. 116
Moral development	p. 117
Conclusion	p. 118
Religion and Alcohol	p. 119
Background	p. 119
Judaism and Christianity	p. 120
Later Christianity	p. 130
Islam	p. 132
Bacchus	p. 138
Conclusion	p. 138
Addiction and Ethics	p. 140
Defining alcoholism	p. 140
Responsibility	p. 147
Imputability	p. 148
Alcoholics Anonymous	p. 155
Conclusion	p. 163
Ethics and Alcohol in the Twenty-first Century	p. 165
Corporate responsibility	p. 165
Stakeholder theory, ethics and social responsibility	p. 169
The alcohol industry	p. 172
Responsibilities	p. 175
Ethics and responsibility	p. 178
Conclusion	p. 184
References	p. 186
Index	p. 198
Table of Contents provided by Ingram. All Rights Reserved.

Ethics in the Alcohol Industry

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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