Evaluating Health Promotion

Practice and Methods

By: Margaret Thorogood (Editor), Yolande Coombes (Editor)

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Paperback | 13 May 2010 | Edition Number 3

At a Glance

Paperback
230 Pages

Edition Type
Revised

Dimensions(cm)
21.5 x 14.0 x 1.3

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Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts.

The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and the voluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations.

Industry Reviews

Review from previous edition From a review of the previous edition: `... provides a substantial contribution... an eye-opener and discussion starter in the present day issues in the field... accessible for both students and practitioners, but also for non-native English speakers. Use of boxes depicting key points of chapters is a good way of summarising the chapters.' International Journal of Epidemiology `This is a thoughtful, frank and necessarily provocative book, adding considerably to health promotion evaluation capability.' RoSPA Occupational Safety & Health Bulletin, Now in its second edition, this 186pp softback is an unusual treasure. Slim and trim in format, it offers a rich harvest of contributions from eighteen highly qualified and experienced health specialists in a wide range of disciplines and variously located in th UK, USA, Kenya, South Africa, Palestine, and the Gambia. ...Frank, provocative discussion and description enable this new edition to pay serious and constructive attention to social marketing, especially regarding HIV/AIDS, condom usage and the difficulties of evaluating 'hidden' problems such as intimate partner violence. This is a thoughtful, frank and necessarily provocative book, adding considerably to health promotion evaluation capability. s `This is an excellent primer on evaluating health promotions. The book has many strengths, including numerous examples of evaluations. It also is a delightful and easy read for public health and health promotion students.' Doody's Journal

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